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Paper li and Inbound Marketing

The Paper.li service offers a lot of great components that help you supercharge your marketing. Today, I’d like to share a little about how you can leverage those some of the bells and whistles and elevate your paper by taking it Inbound!   Inbound Marketing and the 10-4-1 Rule You may or may not have heard of the 10-4-1… Read more »

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Marketing Personas

Your paper is a valuable resource. It helps to create community around a branded content hub with relevant news and updates for your audience. But how can you take it to the next level? To start, have you given much thought to whom your audience is? In marketing, these are called Buyer Personas; in Human… Read more »

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Twitter

Brand stories have become a top marketing strategy, and the most successful stories make the collective voice of their audience the leading lady. Finding the collective voice of your audience is no easy task. Basic tools, a bit of luck, and perhaps you’ll hear a little digital peep.You’ll need to upgrade the tools and create… Read more »

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