The holiday season is officially in full swing! And with it is a dizzying whirlwind of social media campaigns.
Consumers’ attention will continue to be solicited. However, when 2015 is finally upon us, not every marketer will come out a winner.
This week’s roundup covers some of the latest major happenings for the two platforms since mid-November, including developments in the e-commerce area. You will also find some information on Livefyre’s new content management platform.
Is your content strategy ready for the end of the year? Follow these four steps to prepare your Holiday Season content!
On any given day, millions of people visit Facebook and Twitter to share their positive and negative experiences about products and companies. Social media has given them a voice and empowered them to redefine their relationship with brands.
The trend is not going anywhere. Consumers want to be heard. They want brands to pay attention. Unfortunately, a majority of them and marketers are still stuck in the old-fashioned way of doing business.
In this week’s roundup, we take a look at three reports that reveal why companies can no longer afford to overlook social media audiences.
If you use RSS readers to stay in the know about trends and developments in your industry, you are probably familiar with names like Feedly, Digg, or AllTop. Those are wonderful tools to keep all your feeds accessible from any device. Unfortunately, it can be easy to forget that they exist, especially if you have… Read more »
In this week’s roundup: Facebook’s News Feed algorithm changes, Privacy Basics and TOS update; Twitter’s plans for Timelines and Direct Messages; and Haiku Deck’s integration into SlideShare.
I’ve written a lot on how businesses need to embrace a new online growth strategy without depending on any *single* tactic (like search traffic, for example). There’s a popular belief that search engine traffic is the most reliable (and steady) source of web traffic – that’s something I don’t agree with. I’ve founded startups that… Read more »
Mobile devices now rule the world. Most of our conversations take place via apps like WhatsApp or Viber. It is a trend that has also changed expectations when customers browse websites.
This week’s roundup touches on mobile, marketers and measurement practices.
At Paper.li, we love delivering information that matters to you. We want to save you time and help you make savvier business decisions.
With that idea in mind, we have decided to launch a weekly roundup of the most important happenings in the social media world. Every Monday, we will highlight three news items or stats that you must know.
Today on the blog, we show you how to get targeted content directly in your Inbox for easy curating work.